Tag Archive for: greece

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Summer 2025 Travel Trends: Where Luxury Travelers Are Heading Next

Luxury travel continues to evolve beyond mere opulence. Today’s affluent travelers seek authentic experiences alongside exceptional comfort and service—a delicate balance of immersion and indulgence. As a travel agent who regularly visits these destinations myself, I’ve observed emerging patterns that will define luxury travel in Summer 2025. The most discerning travelers are already securing their arrangements for next summer, ensuring access to the most coveted accommodations and experiences before they’re fully booked.

Trend 1: Under-the-Radar European Destinations

While iconic destinations like Santorini and Mykonos remain perennially popular, savvy travelers are increasingly drawn to Greece’s less-discovered gems.

Paros is quickly becoming the connoisseur’s choice, with its stylish capital, swanky resorts, and remote villages, offering the perfect undiscovered getaway. With spectacular beaches, crystal-clear waters, and breathtaking landscapes, it won’t be long before “this island you never heard of tops everyone’s bucket list.” The island features Byzantine footpaths connecting traditional villages, white cubic houses, and the famous Orthodox church of “100 gates”—all complemented by some of Greece’s finest dining.

Neighboring Naxos, another “favorite undiscovered island,” charms with traditional villages where locals still live off the land and weave clothing on old-fashioned looms. Visitors can explore ancient monasteries, Venetian castles, centuries-old olive groves, and white-washed houses on marble-paved alleyways. The island’s fresh-caught seafood, goat cheese, and home-grown produce make it a culinary destination in its own right.

In Portugal (one of my favorite countries in Europe), travelers are venturing beyond Lisbon and Porto to discover hidden treasures. Braga, often called the “Rome of Portugal,” captivates with its religious architecture and vibrant cultural scene. Évora, a UNESCO World Heritage site, offers well-preserved medieval architecture and fascinating Roman ruins. Wine enthusiasts are flocking to the Douro Valley, with its stunning terraced vineyards along the river, charming towns like Pinhão, and exceptional wine tasting experiences.

For those seeking an elegant alternative to Paris, France’s Loire Valley provides the perfect escape just 1-2 hours from the capital. This “Garden of France” boasts a fairy-tale collection of Renaissance châteaux set along France’s longest river. Visitors can explore magnificent structures like the Château de Chambord, with its distinctive French Renaissance architecture, the elegant Château de Chenonceau, which spans the River Cher, and the stately Château d’Amboise, located near Leonardo da Vinci’s tomb. Beyond architectural splendors, the region is renowned for its exceptional wines, particularly crisp whites and sparkling crémants. Charming medieval towns and peaceful riverside cycling paths offer authentic French experiences.

Trend 2: Multi-Destination Itineraries with Depth

The era of whirlwind tours trying to “see it all” is giving way to more thoughtful travel. Luxury travelers are now choosing to spend more time in fewer places, diving deeper into each destination’s culture and rhythms.

Rather than racing through Rome, Florence, Venice, and Milan in a single trip, discerning travelers might spend a week divided between Florence and the Tuscan countryside. This allows time to not only appreciate Florence’s magnificent Duomo cathedral and artistic treasures like Michelangelo’s David and Botticelli’s Birth of Venus but also to venture into authentic neighborhoods like Oltrarno with its artisan workshops. From this base, travelers can take day trips to iconic sites like the Leaning Tower of Pisa or the stunning coastal villages of Cinque Terre, returning each evening to savor a true Florentine aperitivo in a historic piazza, accompanied by local Chianti wine.

Similarly, Greece enthusiasts are replacing the traditional Athens-Mykonos-Santorini-Crete marathon with more focused experiences. A thoughtful itinerary might combine Athens’ ancient wonders with just one or two carefully selected islands. Pairing Athens with Rhodes, for example, allows travelers to experience both the Acropolis and Europe’s largest medieval town within a single trip, with enough time to absorb each destination truly.

One of my specialties is creating these bespoke itineraries that move beyond surface-level tourism. By arranging private guided experiences, reservations at local-favorite restaurants, and unique accommodations that reflect each destination’s character, I ensure you don’t just visit a place—you truly experience it.

Trend 3: Luxury Family Travel Experiences

Multi-generational travel continues to grow, but with an increasingly sophisticated approach. Families are seeking destinations and experiences that offer something meaningful for every age group while maintaining the highest standards of comfort and service.

Oahu stands out as an ideal destination for luxury family travel, striking a balance between educational opportunities and recreation. Grandparents can share the historical significance of Pearl Harbor with younger generations. At the same time, the entire family enjoys world-class beaches, shopping, and the excitement of the North Shore’s renowned surfing spots. With options ranging from the vibrant energy of Waikiki to the more relaxed atmosphere of Ko’Olina, families can choose accommodations that suit their specific needs.

Italy continues to excel as a multi-generational destination, offering a perfect blend of culture, history, and culinary experiences. Rome captivates visitors of all ages with its “unparalleled blend of history, art, and modern Italian life.” From the mighty Colosseum to the charming cobblestone streets of Trastevere, each family member can find something to love, whether it’s world-class gelato, ancient ruins, or high-end shopping.

For extended families seeking both togetherness and privacy, luxury villa rentals in Portugal or Greece offer an ideal solution. These properties provide spacious common areas for family gatherings alongside private retreats for quiet moments. Many include staff who can prepare local specialties using regional ingredients, offering authentic culinary experiences without leaving home. Whether overlooking the Douro Valley’s vineyards or perched on a Greek hillside with sea views, these accommodations become not just a place to stay but a central part of the travel experience itself.

As someone who specializes in family and multi-generational travel, I take particular care in matching each family with destinations and accommodations that will create lasting, meaningful connections and memories.

Looking Ahead to Summer 2025

Whether you’re drawn to the under-the-radar charm of Paros and Naxos, the immersive exploration of Florence and Tuscany, or the perfect multi-generational retreat in Italy or Hawaii, now is the time to secure your arrangements. Contact me today to begin planning your Summer 2025 luxury experience. Together, we’ll create a journey that reflects not just where you want to go, but how you want to feel when you’re there.

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Grecian Grandeur: 5 Must-Visit Destinations for Your Luxury Greek Getaway

Greece beckons travelers with an irresistible blend of ancient wonders and modern delights that captivate the soul and awaken the senses. From the sun-drenched islands scattered across azure waters to historically rich mainland cities, Greece offers a tapestry of experiences that promise both luxury and cultural immersion. As you craft your perfect Grecian getaway, consider these magnificent destinations to ensure your journey encompasses the very best this timeless paradise has to offer.

Corfu

Located off the western coast of Greece in the Ionian Sea is Corfu, an island with a rich cultural heritage and a shoreline filled with luxury resorts. For activities offshore, consider one of the private tours to swim in the Sivota Blue Lagoon, dive in the coral reefs on the northern shores, or sail around the Ionian Sea in a yacht. Spend your time on land with trips to wineries and olive farms or to explore the architecture of the different fortresses and castles built when the island was under control of various empires.

Ioannina

Those vacationing in Greece should consider a stop at one of the mainland’s gorgeous lake towns, like Ioannina. Visitors love to tour the silversmithing museum, where you can view old-world objects, including historic pieces of jewelry, crafted from silver and gold. The real attraction in Ioannina is Lake Pamvotida, which hosts an inhabited island in its center that you can visit with a 10-minute boat ride. The other hidden treasure of Ioannina is its culinary scene. You can find exquisitely plated dishes at Hotel du Lac or Frontzu Politia. For lodging, you’ll find a variety of boutique hotels and spas redesigned from old monasteries and mansions.

Crete

This island south of Greece’s mainland offers some of the most luxurious resorts in the country, especially in the port cities of Chania and Heraklion. They provide everything a traveler could want, including private beaches, well-maintained pools, on-site restaurants, and other amenities. Travelers to this island cannot visit without taking one of the best Greece tours around during their visit—a private boat ride to Elafonissi. It is one of the few places in the world with a pink sandy beach and the water is warm and shallow–perfect for swimming.

You can also tour the White Mountains to see the Botanical Park of Crete. There, you’ll enjoy a stroll through the gardens and a freshly made lunch with produce grown on-site.

Athens

You can’t overlook a stay in ancient Athens when vacationing in Greece. It is the epitome of history, boasting infamous sites like the Parthenon, Acropolis, and the Temple of Zeus. Another key benefit to visiting Athens is its proximity to other world-famous destinations in the country.

The city of Athens is also a place where you can find high-end accommodations and experiences for a Greece luxury vacation. Go for designer shopping in the Kolonaki neighborhood or the Golden Hall. Afterward, sit down to one of the several Michelin star restaurants nestled in the city, such as the farm to table, Nordi inspired restaurant, Soil, or the tasting menu at Spondi with its French-Greek cuisine.

For a truly unique dining experience, take the Milos at Sea tour—a combined adventure of paddle boarding or kayaking by day followed by sitting down to a dinner that includes a wine and cheese pairing, cooking lesson, and main course with freshly caught fish.

Mykonos


The beauty of Mykonos lies in its soft, gold sand beaches where you can soak up the Mediterranean sun before cooling off for a comfortable swim. The best beaches are on the southern side of the island in Mykonos Town, including Ornos, Platis Gialos, Paradise, and Super Paradise Beaches. These beaches are home to a world-famous clubbing scene too, as DJs travel from all over the world to entertain vacationers. One of the most exclusive of these venues is Moni, known for its selectivity and VIP reservations through email only.

The enchanting allure of Greece extends far beyond these highlighted gems, with each region offering its own unique charm and hidden treasures waiting to be discovered. Whether you’re drawn to the archaeological wonders of ancient civilizations, the crystalline waters of island paradises, or the rich tapestry of flavors that define Greek cuisine, this Mediterranean haven promises memories that will linger long after your tan fades. Don’t leave your Greek odyssey to chance—contact us today to craft a personalized journey through this magical land. Our expertise will transform your Greek vacation dreams into a seamless reality, ensuring you experience the perfect balance of iconic landmarks and off-the-beaten-path discoveries. Embrace the spirit of philoxenia—the legendary Greek hospitality—and let us guide you toward your unforgettable Grecian adventure.

Want more insider travel tips and exclusive luxury destination guides like this one? Join our monthly newsletter where we share expert advice, seasonal recommendations, and early access to special travel offers.

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Featured Destination: Athens, Greece

We still recount the culture, marvel at the buildings, and read the stories that originated in ancient Greece. At the heart of many of these famous elements is Athens, Greece’s capital city. Today, Athens, is much more than ruins and history; it’s a thriving destination that seamlessly blends modernity with tradition in ways that continues to captivate travelers. 

 

CELEBRATING THE PAST

For many, the allure of Athens is in its rich history. Perhaps no symbol of the city is as prominent as the Acropolis. This rocky hill rising in the city’s center is a UNESCO World Heritage site and home to several ancient buildings, including the famous Parthenon. The Parthenon’s precise construction remains a feat of engineering even today and ongoing restorations continue to preserve its legacy for future visitors.

Visitors to the Acropolis can walk amongst the ruins, but they should also visit the neighboring Acropolis Museum. This modern museum opened in 2009 and displays many artifacts from the site. The entire top floor is dedicated to the Parthenon and the sculptures are positioned to replicate their original placement on the structure. Excavations during the construction of this new museum revealed ancient walls and artifacts, which are now on view in the museum’s entrance.

The intricate details of the well-preserved Temple of Hephaestus, the Ancient Agora of Athens, and Hadrian’s Arch will inspire the imaginations of both history buffs and architecture lovers. They can take in the detail and skill of Greek culture’s early bronze works and mosaics at the National Archaeological Museum. The marble-laden Panathenaic Stadium, which hosted the first modern Olympic games in 1896, can also be found in the heart of the city.

 

NATURAL BEAUTY

Athens in a sprawling city that rests in the shadow of hills and covers a valley as it sweeps down to the Aegean Sea. Though the Acropolis is central and the most famous, Lycabettus Hill is taller and is the best spot for a panoramic view of Athens. Those up for a climb can take the stairs carved into the hillside to reach the top, while many opt to ride the cable car.

Visitors can explore Saint George’s church after a long climb or a short ride. Built in 1870, this small church is known for its white-washed exterior that contrasts with the richly colored murals inside. After a stroll around the church, visitors can sit back and enjoy the view at the hilltop’s restaurant, which serves traditional Greek dishes that vary by season. The view only gets better as the sun sets and the city lights appear. The cable car operates until midnight, meaning visitors can take in the city at night without fear of climbing back down in the dark.

From the hilltop, visitors can likely spot the National Gardens. These 38 sprawling acres bring lush greenery to one of the city’s busiest areas. Nestled between the Greek Parliament and the Panathenaic Stadium, the National Gardens offer an idyllic way to escape to nature’s beauty. Visitors can stroll the notoriously winding paths and visit the small zoo, playground, duck pond, and Botanical Museum.

 

CUISINE

Trying fresh olive oil in Greece is a must, with many restaurants serve it for dipping with bread. Gyro shops are around every corner and make the perfect on-the-go pitas for lunch, and visitors may be (pleasantly) surprised to find that along with typical gyro fillings, most Athens gyros also include French fries!

Many traditional Greek dishes rely on filo pastry, from savory spanakopita to delicate baklava. Be on the lookout for tiropites, which are filo dough filled with a mixture of Greek cheeses and feta me meli, or feta wrapped in dough and drizzled with honey.

Hundreds of eateries around Athens offer tasty dishes to try. The neighborhood of Plaka around Monastiraki Square and Syntagma Square is vibrant and open late into the evenings. Look for restaurants that offer rooftop or open-air dining with a view of the nearby Acropolis.

HOW TO GET TO ATHENS

Athens is home to an international airport that is connected to the city via the suburban railway, the Metro Line, and several bus routes. Taxis and cars are also available to take travelers on a 30 to 40-minute drive into the city.

Many popular cruise lines, such as Royal Caribbean, Norwegian Cruise Line, and Celebrity Cruises, also offer cruises with stops in Athens.

Let’s plan your trip to Athens today! 

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